Kennametal works in material sciences to improve the harness of the small things on big jobs. Without the Kennametal KenCast, big jobs could not run efficiently. We approached and used some creative methods of highlighting this by shifting the chromatic values to black and white leaving the KenCast highlighted in Kennametal yellow.
We started this animation with a brochure created by another agency. We then created a storyboard from that brochure and moved into production.
Dynamics were processed using XParticles. Redshift was used to render.
Credits
