Problem
Aerotech needed a visual way to explain a technical product, system, process, or differentiator that would be difficult to show clearly with live footage alone.
MayoFlux case study
Aerotech 5-Axis Laser Micromachining Head
Client / industry
Aerotech works in precision automation and motion control. MayoFlux framed the work for the audience, use case, and product context behind the assignment.
Input assets
Agency direction from EMG, plus cAD files, product references, technical notes, brand direction, sales context, engineering feedback, and review comments.
Production process
MayoFlux shaped the story, prepared or rebuilt assets, handled look development, animation, lighting, rendering, compositing, and technical review cycles.
Deliverables
Product animation masters, web-ready embeds, sales or trade show versions, and visual assets that can be reused across launch, training, and follow-up.
Outcome
A clearer technical story that helps viewers understand the product value without decoding raw specs or engineering notes.
Project notes
Aerotech asked Mayoflux, though EMG, to create an animation that pushed beyond standard product spins. The brief called for dramatic camera moves and a mid-scene shift from full 3D renders to a flat 2D graphic style, making complex mechanics easy to follow.
Mayoflux handled the entire pipeline - script, layout, lighting, render, and composite. We began with 3d CAD file of the product, then used Cinema 4D to choreograph physics-accurate motion. The main hurdle was blending the 3D and 2D sections so viewers felt the transition rather than noticed it; custom shaders and camera-mapping let us collapse depth selectively though changing the f-stop, keeping the story clear while maintaining visual punch.
The finished piece set an internal benchmark for style flexibility and continues to draw praise. Aerotech has since returned for multiple follow-up animations. Mayoflux turns complex visuals into clear stories - let’s simplify yours next.