Problem
American Glass Research needed a visual way to explain a technical product, system, process, or differentiator that would be difficult to show clearly with live footage alone.
MayoFlux case study
AGR International Glass
Client / industry
American Glass Research works in packaging inspection and material testing. MayoFlux framed the work for the audience, use case, and product context behind the assignment.
Input assets
Agency direction from EMG, plus cAD or product references, technical notes, brand direction, sales context, engineering feedback, and available media or scripts.
Production process
MayoFlux shaped the story, prepared or rebuilt assets, handled look development, animation, lighting, rendering, compositing, and technical review cycles.
Deliverables
Product animation masters, web-ready embeds, sales or trade show versions, and visual assets that can be reused across launch, training, and follow-up.
Outcome
A clearer technical story that helps viewers understand the product value without decoding raw specs or engineering notes.
Project notes
American Glass Research wanted viewers to glide from live-action footage into a glass-cutaway CG sequence without spotting the handoff. Mayoflux planned the shoot, directed on set, and then carried the project through edit, color, sound, and full 3D animation. The live plate ends on a tracked dolly move; on the final frame, matched CG takes over, revealing internal stresses and fracture patterns with pinpoint accuracy.
The challenge was blending the glass reflections and transparency in both worlds so the seam stayed invisible; 2 renders from 2 different HDRI dome lights solved the problem. That shot faded from the raw footage, to a version of the render that had one HDRI to another version with a different HDRI. The finished piece became AGR’s flagship explainer for a time, and that subtle transition remains a favorite talking point at industry workshops. Mayoflux turns complex visuals into clear stories - let’s simplify yours next.