Aura 2022

PMI asked Mayoflux to bring Aura Safety’s vision to life, working side by side with creative director Damien D’Amico. PMI delivered live-action backplates of warehouse and roadway environments, along with a 3D model of Aura’s big-rig sensor truck. Mayoflux updated the vehicle mesh, matched materials and lighting to match the real-world environment, and added dust, debris, and lidar particle effects to tie the CG seamlessly into the footage.

Starting with detailed art direction and raw plates, the team used Cinema 4D to handle animation, lighting, render, and composite. The key hurdle was creating an animated HDRI for each scene that matched the scene we composited too. All while keeping render times predictable; Mayoflux turns complex visuals into clear stories - let’s simplify yours next.

Production House: MayoFlux
Brand: Aura
Agency: PMI
Role: Animation, Post Production, Editing, Particle Effects