Problem
Chickblock needed a visual way to explain a technical product, system, process, or differentiator that would be difficult to show clearly with live footage alone.
MayoFlux case study
Chickblock
Client / industry
Chickblock works in trade show product marketing. MayoFlux framed the work for the audience, use case, and product context behind the assignment.
Input assets
CAD files, product references, technical notes, brand direction, sales context, engineering feedback, and review comments.
Production process
MayoFlux shaped the story, prepared or rebuilt assets, handled look development, animation, lighting, rendering, compositing, and technical review cycles.
Deliverables
Product animation masters, web-ready embeds, sales or trade show versions, and visual assets that can be reused across launch, training, and follow-up.
Outcome
A reusable visual asset for show-floor attention, sales follow-up, web pages, and stakeholder conversations around the product.
Project notes
Chickblock came straight to Mayoflux for help populating a holographic fan display with eye-catching product visuals. We studied the manufacturer’s POV LED specs, optimized Chickblock’s CAD files for the fan’s radial layout, and rebuilt geometry so we could paint each frame without aliasing. Loop length, hue thresholds, and motion arcs were all tuned for maximum brightness and legibility from multiple viewing angles.
Mayoflux delivered full-service 3D production - R&D, asset prep, animation, and final composite. The biggest hurdle was squeezing photoreal materials into a pixel-sparse grid; dithering masks and gamma tweaks preserved brand colors without flicker. The finished loop ran on Chickblock’s trade-show booth, stopping passersby in their tracks and driving steady social shares. Mayoflux turns complex visuals into clear stories - let us simplify yours next.