MayoFlux case study

Giant Eagle's Get Go Coffee and Gas

Client: Giant EagleIndustry: food service and retailAgency: Zakk HeapsRole: post production / motion graphicsYear: 2022

Problem

Giant Eagle needed polished video, motion graphics, cleanup, or visual effects that made source footage feel clear, finished, and campaign-ready.

Client / industry

Giant Eagle works in food service and retail. MayoFlux framed the work for the audience, use case, and product context behind the assignment.

Input assets

Agency direction from Zakk Heaps, plus live-action footage, edit notes, brand direction, agency materials, voiceover, music, and review feedback.

Production process

MayoFlux handled post-production, cleanup, motion graphics, color, compositing, sound or conform work, then moved through practical review passes to final delivery.

Deliverables

Final video masters, cleaned or composited shots, motion graphics, color-finished exports, and platform-ready cutdowns as needed.

Outcome

A finished video asset that gave the campaign a cleaner, clearer, and more production-ready final presentation.

Project notes

Zakk Heaps tapped Mayoflux to handle Giant Eagle’s GetGo television spots for understated visual magic—the kind audiences never notice but can’t stop tasting. Mayoflux stepped in at offline edit, handling plate cleanup, parking lot cleanup (that was the bulk of this job), and the final color grade that made food look fresh without.

The main challenge was speed: Honestly I don't remember the reason but I do know it was all done in one day, so every VFX note had to be don't overnight. The finished commercials boosted brand recall and led Giant Eagle to return for seasonal campaigns with Zakk. Mayoflux turns complex visuals into clear stories - let us simplify yours next.