Problem
Kennametal needed a visual way to explain a technical product, system, process, or differentiator that would be difficult to show clearly with live footage alone.
MayoFlux case study
Plus Point Kennametal Underground Mining
Client / industry
Kennametal works in industrial tooling and advanced manufacturing. MayoFlux framed the work for the audience, use case, and product context behind the assignment.
Input assets
CAD files, product references, technical notes, brand direction, sales context, engineering feedback, and review comments.
Production process
MayoFlux shaped the story, prepared or rebuilt assets, handled look development, animation, lighting, rendering, compositing, and technical review cycles.
Deliverables
Product animation masters, web-ready embeds, sales or trade show versions, and visual assets that can be reused across launch, training, and follow-up.
Outcome
A reusable visual asset for show-floor attention, sales follow-up, web pages, and stakeholder conversations around the product.
Project notes
Kennametal asked Mayoflux to animate a multi-axis machining center with dozens of synchronized parts—rotary tables, tool changers, and live-tool spindles. Starting from a 20+ Power Point outline, we wrote the script, created detailed storyboards, and rebuilt the SolidWorks assembly in Cinema 4D, adding mechanical constraints for every slide and pivot.
The rigging challenge was significant. Gear ratios and stroke limits had to match real specs so Kennametal could use the video for marketing and not upset any engineers. Custom Xpresso drivers kept cams, chains, and servo arms in sync, while Redshift rendered hardened-steel shaders and oil mist without missing the delivery date. Iterative approvals with the engineering team ensured clearances and chip-flow paths stayed accurate.
The finished animation premiered at IMTS, running on a three-panel LED wall that drew steady crowds. Kennametal has since returned for additional product lines, citing the piece’s clarity and share-worthy polish. Mayoflux turns complex visuals into clear stories – let us simplify yours next.