Kennametal 2025

Kennametal commissioned Mayoflux to dramatize its impact-grade tooling with a cascade of rough stone that collides, cracks, and finally settles around the hero bit. Starting from a one-page outline, our team wrote the script, blocked camera paths, and built an asset library that spans gravel-sized chips to half-meter boulders. Every fragment was UV-wrapped for procedural streaks and dust so the color grade stayed cohesive from first frame to last.

The toughest task was running a full-scale dynamics simulation; tens of thousands of stones had to interact, bounce, and fracture in real time. Houdini handled rigid-body prep, then Cinema 4D fed instanced geometry to Redshift for photoreal texture and motion-blur passes. Iterative reviews with Kennametal engineers confirmed scale and wear patterns were on spec. The finished animation became a crowd-puller on the trade-show floor and has since anchored multiple product rollouts. Mayoflux turns complex visuals into clear stories – let us simplify yours next.

Production House: MayoFlux
Brand: Kennametal
Role: Full Production