MayoFlux case study
Kennametal needed to show how PrimePoint tooling performs in an underground mining environment without relying on hard-to-capture mine footage or static product photography. The animation had to make impact, abrasion, stone movement, scale, and product durability understandable for buyers and trade-show visitors.
Kennametal serves industrial tooling, mining, infrastructure, and advanced manufacturing customers. This piece focused on underground mining audiences evaluating tooling performance, wear behavior, and product differentiation.
MayoFlux worked from product references, engineering context, brand direction, technical review notes, and a one-page story outline. The production also required a custom asset library of stones, chips, dust, and textured mining-environment materials.
The team wrote the visual sequence, blocked camera paths, built a procedural rock library, prepared large-scale rigid-body simulations, animated the hero tooling, then handled lighting, Redshift rendering, compositing, color, and engineering review passes.
Final product-animation masters, web-ready video, trade-show playback assets, reusable product visuals, and rendered footage suitable for sales follow-up and future product communications.
The final animation gave Kennametal a reusable technical product story that could hold attention on the show floor and explain tooling performance more clearly than still photography or raw specifications.
Kennametal commissioned MayoFlux to dramatize PrimePoint underground mining tooling in a rough, high-impact environment. The goal was not just to show the product, but to make the product behavior feel tangible: stone movement, collision, dust, wear context, and the scale of the work happening around the bit.
MayoFlux developed the script and camera flow, built a library of gravel, chips, and large stone fragments, then used simulation-driven animation to make the environment react around the tooling. Houdini handled rigid-body preparation, while Cinema 4D and Redshift carried the animation, lighting, photoreal texture, and motion-blur passes.
Engineering review helped keep the scale, wear patterns, and product presentation credible. The finished piece became a trade-show and sales asset that helps buyers understand the tooling story quickly, with enough visual detail to support follow-up product conversations.