Kennametal PrimePoint Underground Mining Animation

Project notes

Kennametal commissioned MayoFlux to dramatize PrimePoint underground mining tooling in a rough, high-impact environment. The goal was not just to show the product, but to make the product behavior feel tangible: stone movement, collision, dust, wear context, and the scale of the work happening around the bit.

MayoFlux developed the script and camera flow, built a library of gravel, chips, and large stone fragments, then used simulation-driven animation to make the environment react around the tooling. Houdini handled rigid-body preparation, while Cinema 4D and Redshift carried the animation, lighting, photoreal texture, and motion-blur passes.

Engineering review helped keep the scale, wear patterns, and product presentation credible. The finished piece became a trade-show and sales asset that helps buyers understand the tooling story quickly, with enough visual detail to support follow-up product conversations.