Problem
Kennametal needed a visual way to explain a technical product, system, process, or differentiator that would be difficult to show clearly with live footage alone.
MayoFlux case study
Kennametal Wear Protection
Client / industry
Kennametal works in industrial tooling and advanced manufacturing. MayoFlux framed the work for the audience, use case, and product context behind the assignment.
Input assets
CAD or product references, technical notes, brand direction, sales context, engineering feedback, and available media or scripts.
Production process
MayoFlux shaped the story, prepared assets, built simulation or particle work where needed, then handled animation, lighting, rendering, compositing, and review cycles.
Deliverables
Product animation masters, web-ready embeds, sales or trade show versions, and visual assets that can be reused across launch, training, and follow-up.
Outcome
A reusable visual asset for show-floor attention, sales follow-up, web pages, and stakeholder conversations around the product.
Project notes
Kennametal challenged Mayoflux to create a cinematic open that echoes the rolling-bullet sequence from
Cinema 4D and Redshift provided the core pipeline, while Houdini ran a massive dynamic simulation so every stone collides realistically before settling into place. GPU instancing and level-of-detail swaps kept render times predictable without sacrificing photoreal quality. Review loops with Kennametal�s engineers ensured scale and wear patterns stayed accurate. The finished animation debuted at a trade-show keynote, drawing crowds and reinforcing Kennametal�s reputation for durability under extreme conditions. Mayoflux turns complex visuals into clear stories – let us simplify yours next.