Kennametal 2021

Kennametal searched widely for a studio that could translate cutting-tool science into an engaging product story. After meeting multiple vendors, the team chose Mayoflux to own the project from concept to final composite. Working from a rough outline, we wrote the script, designed assets, and choreographed each machining pass to highlight speed, surface finish, and chip ejection without overwhelming the viewer.

The toughest challenge was showing microscopic wear at a scale that reads the concept correctly; layered displacement maps and procedural stress masks provided the detail while keeping polygon counts in check. Kennametal has since returned for additional product videos, citing the animation’s clear ROI. Mayoflux turns complex visuals into clear stories - let us simplify yours next.

Production House: MayoFlux
Brand: Kennametal
Role: Full Production