Kennametal 2004

Kennametal works with Mayoflux directly, connecting our artists with their engineers so every animation nails the technical details. Starting from a broad outline, we drafted the script, boarded each shot, and built photoreal tool models in Cinema 4D. Redshift handled metal shaders and chip breakage, while iterative reviews with the engineering team ensured tolerances, coating colors, and feed rates were accurate.

The main challenge was translating micrometer-scale data into visuals. Custom displacement maps revealed edge wear, and speed-ramped camera moves highlighted chip ejection without overwhelming the viewer. The finished animation became Kennametal’s lead asset for this product and has since guided multiple follow-up projects. Mayoflux turns complex visuals into clear stories - let us simplify yours next.

Production House: MayoFlux
Brand: Kennametal
Role: Full Production