Kennametal 2022

Kennametal asked Mayoflux to spotlight KenCast® — a wear-resistant material that keeps heavy-duty equipment running at peak efficiency. The brief called for visuals that show how microscopic hardness translates into fewer change-outs on massive machines. Starting from an outline, Mayoflux started with an outline and built a macro-to-micro sequence that zooms from the massive industrial field down to individual tungsten-carbide particles.

The biggest challenge was portraying hardness, an invisible property, without overwhelming viewers with data. Animated stress maps, color-graded force vectors, and slow-motion chip formation told the story clearly and kept file sizes manageable. The finished film premiered at MINExpo and has since become Kennametal’s go-to explainer for material-science innovations. Mayoflux turns complex visuals into clear stories - let us simplify yours next.

Production House: MayoFlux
Brand: Kennametal
Role: Full Production