PHCbi 2021

Clum Agency asked Mayoflux to produce five product videos for PHCbi, supplying only reference photos and a draft script. Our team reverse-engineered the laboratory freezer from the images, modeling it to scale and adding functional details for hinges, gaskets, and airflow vents. Each shot was blocked to highlight maintenance access, alarm systems, and temperature uniformity without overwhelming the viewer.

Everything was modeled in Cinema 4D , while Redshift was used for rendering for photoreal detail. The chief hurdle was replicating subtle surface shifts that occur under lab lighting; custom HDRIs and anisotropic shaders kept reflections believable across multiple setups. Despite simultaneous delivery dates, all five videos hit their mark and became a core part of PHCbi’s global launch kit. Mayoflux turns complex visuals into clear stories – let us simplify yours next.

Production House: MayoFlux
Brand: PHCbi
Agency: CLUM
Role: Full Production